Beer Is America’s Beverage Of Choice

From the November issue of All About Beer magazine: 

A recent Gallup poll revealed that of the 64 percent of Americans who consumed alcohol, beer continues to be their beverage of choice, with 40 percent choosing it over wine and spirits. Beer came out on top in the last two similar Gallup polls, following one dismaying year where wine took top place. Beer was also found to represent the largest segment in the alcohol beverage category in both volume and dollar sales, accounting for 56 percent of all alcohol beverage servings.

There are age and gender differences: younger drinkers and men prefer beer, while older drinkers and women prefer wine.

For two years, Anheuser-Busch has led a campaign to elevate the image of beer called “Here’s to Beer.” Bob Lachky, executive vice president, Global Industry Development at Anheuser-Busch, said: “We’re encouraged by the consumer data such as today’s Gallup poll and this year’s ACNielsen global trend report that reinforced beer’s supremacy as a driver of food and beverage growth worldwide.” The “Here’s To Beer” campaign’s next initiative is “The Beer Connoisseur” website, an online beer university in which adults can enroll to learn about beer’s ingredients, brewing process, styles and the fundamentals of food-pairing: www.herestobeer.com.